Let’s first agree that writing about yourself in the third person is weird.
But the thing is, Mariana has never allowed a little weirdness to stop her from following her dreams.
She’s determined like that .
She’s also a Creative Director with over a decade of experience in advertising, branding and production, working with brands like Coca-Cola, The New York Times, Vans and Expedia, just to name a few.
She believes craft and storytelling should go hand in hand, and she enjoys colaborating with directors and artists who operate outside the tradional world of advertising.
Mariana is a New Yorker, and like most New Yorkers, she was born somewhere else. In her case, Brazill.
FREELANCE | Right Now!
WIEDEN + KENNEDY | Creative Director | 2023 - 2025
ANOMALY LA | Creative Director | 2020 - 2023|
BBDO New York | Associate Creative Director | 2018 -2020
DROGA5 | Creative | 2016 - 2018
PEREIRA O’DELL New York | Copywriter | 2015 - 2016
SILVER & PARTNERS New York | Copywriter | 2013 - 2015
VENABLES BELL SF | JR. Copywriter | 2012 - 2013
VCU BRANDCENTER | Student | 2010 - 2012
The One Show Next Creative Leaders 2019
CANNES LIONS
Gold | Film | The New York Times: Denton
Gold | Film | The New York Times: Hicks
Gold | Film Craft | Editing | The New York Times: Berehulak
Gold | Film Craft | Editing | The New York Times: Denton
Gold | Film Craft | Editing | The New York Times: Hicks
Gold Lion | Entertainment | Cinema | Netscout
Gold Lion | Film Craft | Production | Netscout
Gold Lion | Entertainment | Branded Content | Netscout
Silver Lion | Film Craft | Direction | Netscout
Silver Lion | Film | Long Form | Netscout
Silver Lion | Entertainment | TV & VOD | Netscout
Bronze | Creative Effectiveness | The New York Times
Shortlist | Film Lions | Clos19 | LVMH
Shortlist | Entertainment/Music - YouTube SOSFest
D&AD
Yellow Pencil | Branded Content | Netscout
Wood Pencil | Art Direction | The New York Times
Wood Pencil | Film | The New York Times
Wood Pencil | Film Editing | The New York Times
ONE SHOW
Gold Pencil | Film Craft | The New York Times
Gold Pencil | Integrated | The New York Times
Gold Pencil | Film | Long Form Single | “Berehulak”
Gold Pencil | Film | Long Form Single | “Denton”
Gold Pencil | Film - Long Form Single | “Hicks”
Gold Pencil | Film -100k Budget | The New York Times
Gold Pencil | Film Campaign | The New York Times
Gold Pencil | Branded Entertainment | Broadcast | Netscout
Gold Pencil | Branded Entertainment | Cinema | Netscout
Merit | Cross Platform | The New York Times
Shortlist | Film Campaign | Expedia
Shortlist | Integrated Rebranding | Expedia
Shortlist | Best Use of OOH Media | Bombay Sapphire
Shortlist | OOH | Bombay Sapphire
Shortlist | Experimental | Bombay Sapphire
Shortlist | UserGen-Cont | Bombay Sapphire
Shortlist | Use of Technology | Bombay
Shortlist | Digital Craft | Bombay Sapphire
Shortlist | Interactive/Website | Bombay
Shortlist | Experiential AD | Bombay
Shortlist | Data Visualization | Bombay
Shortlist | Online Film Pre-Roll | GE
Shortlist | Pharma/Social Media | GE
Shortlist | Direct/Online Video | GE
WEBBY AWARDS
Winner | Promotions & Contests Social | Coffee mate
People’s Voice | Virtual Fest | YouTube SOSFest
Winner | Branded Content | Health & Pharma | GE
Honoree | Real Time Response | Bombay Sapphire
Winner | Advertising Media | The New York Times
Winner | Advertising Art Direction | The New York Times
Winner | Best Use of Photography | The New York Times
Honoree | Branded Content | Netscout
CLIO AWARDS
Grand Clio | Branded Entertainment | Netscout
Gold Clio | Branded Content | Netscout
Bronze Clio | Film | The New York Times
Silver Music Clio | Partnership | YouTube SOS Fest
Bronze Music Clio | Social Good | YouTube SOS Fest
Shortlist Music Clio | Activation | YouTube SOS Fest
LONDON INTERNATIONAL AWARDS
Silver | Spatial Design | Bombay
EFFIE AWARDS
Gold | Renaissance | The New York Times
Bronze | Small Budget | The New York Times
Silver | Media & Entertainment | The New York Times
ADWEEK EXPERIENTIAL AWARDS
Winner | Best use of OOH Media | Bombay Sapphire
ADWEEK
Adweek 10 Best Ads of 2017