"THIS IS OFF THE WALL" is a tribute to those who bring a bold, original perspective to everything they do.

For this campaign, we set out to celebrate the unique styles of creatives who push boundaries in their own way: from Vans’ trailblazing athletes, like skateboarders Beatrice Domond and Felipe Nunes, to visionary musicians like Little Simz.

To stay true to this spirit, we used a range of handcrafted, practical visual techniques to showcase each artist’s journey, ensuring that every frame reflected their individuality and creative process.