"THIS IS OFF THE WALL" is a tribute to those who bring a bold, original perspective to everything they do.

For this campaign, we set out to celebrate the unique styles of creatives who push boundaries in their own way—from Vans’ trailblazing athletes, like skateboarders Beatrice Domond and Felipe Nunes, to visionary musicians like Little Simz.

To stay true to this spirit, we used a range of handcrafted, practical visual techniques to showcase each artist’s journey, ensuring that every frame reflected their individuality and creative process.