The 30‑second cut of this film aired as part of the regional broadcast during the 2025 Super Bowl.
On a fourth generation seed farm in Allendale, South Carolina, I documented how one family is carrying decades of agricultural knowledge into the next generation.
The film follows Rachael Sharp as she prepares to take over her family's certified seed operation, balancing the demands of modern farming while inheriting a lifetime of experience from her father.
From handwritten crop records dating back to 1971 to real time problem solving in the field, the story explores how ChatGPT has become a practical tool for organizing information, troubleshooting equipment, and supporting everyday decision making.
